We lay out a simple system to price painting jobs accurately, mark up materials and labor correctly, and use close rate as a clean market signal. The result is stable gross profit, clearer work orders, and confidence to raise prices without killing demand.

• production rate estimating to predict labor hours

• PCA benchmarks versus timing your own crew

• moving from square footage guessing to surface rates

• marking up materials as well as labor

• gross profit formula using direct costs and targets

• ideal close rate range for residential repaint

• adjusting prices in measured steps based on market feedback

• diagnosing low close rate with sales process and customer fit

• summary framework for consistent, scalable pricing

Click the video on the screen now, and I'll see you there

This episode was originally recorded as a video for YouTube.

If you hear me say things like

“in this video”

or reference visuals, don’t worry —

the content still works perfectly in audio form.

And if you ever want to watch the video version, you can find it on the

Profitable Painter YouTube channel.